Set Your Marketing Goals

In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing likability, and building trust takes work, and it’s…(Read More)

Decaying business from neglect

Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to which plants and flowers were to be…(Read More)

Leadership

At the end of June 2015, I had the pleasure of spending the week volunteering with Boy Scout Troop 358 at Summer Camp at which I attended several leadership training seminars. It struck me during this time that the success of the organization is directly attributed to effective leadership which inspired me to want to…(Read More)

Scouting Be Prepared

This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto, “Be Prepared,” rings true every day I’m here at…(Read More)

social media spend

As many of you may know, the rules changed in January 2015 with regard to what social content on Facebook will show in the newsfeed for people who “Like” a Facebook Page. If you think that simply creating great, sharable content is enough to gain popularity and, subsequently, reach, you may want to reconsider your…(Read More)

Email Marketing Choose Simple

I cannot begin to tell you how many people I’ve met in the last few years who try to stuff EVERYTHING they can into an email blast, and then complain that their click-through rates are less than stellar. There’s really a very simple formula for creating great-converting emails. The companies I…(Read More)

Write down goals

For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom, experience, and guidance of those who have both been my…(Read More)

Tell Your Story…

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Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long enough to read…(Read More)

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