Posts Currently viewing the category: "Branding"
Scouting Be Prepared

This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto, “Be Prepared,” rings true every day I’m here at…(Read More)

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience. After all, people do business with companies and people they…(Read More)

Today has been quite a day. I’ve had three very profound conversations with three influential business people who have asked me about how to improve the effectiveness of their blogs. In the past, each person wrote the “nuts and bolts” about their business and industry, spewing regurgitated facts and figures about markets and health…(Read More)

This was a lesson that stuck with me which I learned just last week. The phrase, “Do you have products? Oh, you’ve gotta have products,” plays over and over in my mind. You see, I was at a seminar last week, and there were a number of speakers on stage–each delivering a spiel…(Read More)

Leads At the Library

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So I’ve known for a while that you can visit your local library and access databases of companies. Some libraries had access to the D&B databases, while others were plugged into infoUSA and other similar sources. The thing was that you needed to go to the library to do that–not always…(Read More)

Money: Watch Your Cash

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When I owned and operated my sign company, my performance was always gauged by top-line numbers, in other words, by revenue. In fact, we had a weekly teleconference with a sales coach to whom we reported our weekly and monthly numbers. The more I sold, the better my business was doing–or was it…(Read More)

As many of my readers, family, and friends may know, my background comes first and foremost from my love of visual art. Honestly, there was a time where I abhorred the use of computers in art, commercial or otherwise. I did everything I could to try to escape the digital menace. But that was before…(Read More)