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social media spend

As many of you may know, the rules changed in January 2015 with regard to what social content on Facebook will show in the newsfeed for people who “Like” a Facebook Page. If you think that simply creating great, sharable content is enough to gain popularity and, subsequently, reach, you may want to reconsider your…(Read More)

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience. After all, people do business with companies and people they…(Read More)

Another Connections “Fiver” Report Five ways to improve your SEO Make sure each social networking site you belong to links to your website! Also add to directories Make sure your meta tags are relevant to what people are searching: -Title -Description -Keywords -Content Make sure each of your images has alt tags—adds content, search…(Read More)

Are you on Facebook? Do you have a Facebook page? If you own a business or professional practice, you probably should. You may have heard about “The Purple Cow.” I’ve made mention of it in past blogs and articles, but it’s worth repeating the meaning: If you were driving along the highway in…(Read More)