Posts Currently viewing the category: "Planning"
Set Your Marketing Goals

In my experience, many companies still treat digital marketing like a “set-it-and-forget-it” Ronco product. It really doesn’t work that way. It’s not enough just to create a website and a social presence to make things happen. Developing a following, growing likability, and building trust takes work, and it’s…(Read More)

Decaying business from neglect

Our daily lives are busy. This weekend I found myself finally with a couple of extra hours to walk around my house. I hadn’t realized how overgrown the gardens and shrubbery were with weeds and how tall the grass had grown! It was difficult to distinguish to which plants and flowers were to be…(Read More)

Scouting Be Prepared

This week I’m spending time at summer camp in Ohio with my son’s Boy Scout Troop. While on this excursion, we leaders are taking our Introduction to Outdoor Leadership Skills training as well as our CPR re-certification training. The Boy Scout motto, “Be Prepared,” rings true every day I’m here at…(Read More)

Write down goals

For over ten years now I’ve had a coach of some kind. Whether it was my personal coach throughout grad school or the series of professional coaches I’ve had throughout my career as an entrepreneur and consultant, I’ve often sought the wisdom, experience, and guidance of those who have both been my…(Read More)

I’m not soothsayer, and, therefore, I tend not to be much in the way of a gambler. Owning a business is about taking risks, but being calculating about them, and then planning for them. While there are always exceptions to the rules, the vast majority of businesses have sales cycles. I’m not talking…(Read More)