Posts Currently viewing the category: "Relationship marketing"

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience. After all, people do business with companies and people they…(Read More)

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want…(Read More)

Sure, we know that people do business with people that they “know, like, and trust.” Of course, we’ve heard and read over and over again that relationship selling is “where it’s at” in terms of creating and keeping clients. However, relationships go much further, much deeper, and much more impactful on our businesses…(Read More)

Today has been quite a day. I’ve had three very profound conversations with three influential business people who have asked me about how to improve the effectiveness of their blogs. In the past, each person wrote the “nuts and bolts” about their business and industry, spewing regurgitated facts and figures about markets and health…(Read More)

As I mentioned last week, I attended a networking seminar presented by Dane Sanders at The Marketing Solutions Lab and Alex Livieratos of Business Power Coach. Something that really struck a chord with me at this seminar: my 30-second infomercial (quite frankly) sucks! They presented a formula that’s easy to understand and pretty…(Read More)

I want to thank Dane Sanders of The Marketing Solutions Lab and Alex Livieratos of Business Power Coach for their seminar today on networking. One of the “take aways” of today’s discussion that you really must maximize your networking time. After all, there is a cost to networking beyond just the entrance fee. Let…(Read More)

One of the proudest moments in my career was when I was conferred with the degree of Master of Business Administration. Historically, the body of knowledge stemming from industrial engineering formed the basis of the first MBA programs, and is central to operations management as used across diverse business sectors. Much of the core of…(Read More)

Leads At the Library

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So I’ve known for a while that you can visit your local library and access databases of companies. Some libraries had access to the D&B databases, while others were plugged into infoUSA and other similar sources. The thing was that you needed to go to the library to do that–not always…(Read More)

Okay, folks. So you haven’t yet sent your Christmas card yet. In terms of our family card, I’m in the same boat, frankly! Well there may yet be time. I was at a SendOutCards seminar at MVP Preferral Systems in Oak Forest, IL, this weekend. If you have SOC, the latest you should…(Read More)