Inbound Marketing Is My Specialty
In my opinion, your web strategy should begin and end with Inbound Marketing. I am a Certified Inbound Marketing Professional through HubSpot’s training program.
What Does That Mean?
Inbound marketing is all about having the right content for the right audience. By making your website a destination for those people you want to attract, you can keep them coming back and convert them into returning customers.
The four actions of Inbound Marketing according to HubSpot are:
- Attract – get strangers who have an interest in what you offer to your site using search engine optimization (SEO), blogging, and social media.
- Convert – get those visitors to convert to leads by offering them some value to pique their interest through interactive online forms, calls-to-action, and landing pages.
- Close – get those leads to purchase by delivering offers via email marketing / marketing automation and strong calls-to-action.
- Delight – continue to engage with customers through the website, social media, blog, email, etc., to inspire future interactions
I can help you to create systems which leverage all that the Internet has to offer to attract new customers and foster lasting relationships with existing customers. With great, optimized content, great website architecture, and best practices in leveraging visual media (images and video), I can get you where you want to be in terms of your goals!
To learn more about my “secret sauce” which I’ve used to drive 54%, 120%, and even up to 225% increases in traffic and up to 645% in conversions, contact me today!