Search Engine Marketing

Pay-Per-Click (PPC) / Search Engine Marketing (SEM)

If you haven’t developed a good foundation in Search Engine Optimization (SEO), check back to my other page on Inbound Marketing before delving into this page any further. If you feel that your website has great SEO, let’s talk about Search Engine Marketing (SEM). After all, the success of your paid search marketing efforts is largely dependent on the relevancy of content on your site to what you have included in your ads.

I have been working with Google Adwords and Bing/Yahoo Ads since 2007, and I have achieved my Google Adwords Certification, and I’m ready to help you to compete and win the attention (and conversions) of your customers!

Relevancy Is the Key To Success

I can help your company to best optimize your search engine marketing strategy. This mainly comprises:

  1. The landing page: where will we send people? Preferably to a high-converting page for converting visitors to leads or leads into customers.
  2. The keywords: what are people using as search terms? Let’s leverage this to develop our landing page content and our advertising message.
  3. The ad creative: what are we going to say? We’ll hand-craft a poignant and relevant call-to-action to inspire clicks.
  4. The bid and budget: what are we going to spend? Give me an idea of your budget, and I can help you to understand what we can expect to see in terms of performance. We can test and adjust to ensure that you are meeting your company’s goals.

Let’s talk about Google Adwords and Bing Ads and how we can drive incremental traffic and sales to your website from people who are interested in what you have to offer.